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Selling Tips
Education is key to sales success in the faith-based travel market, says Kevin Wright, author of The Christian Travel Planner, and NTA’s director for faith-based tourism & growth markets:
- Contact national tourist offices for materials related to faith-based travel at their destinations, and join any relevant e-newsletter lists as well.
- Assemble a small library of books on the topic. A quick search on amazon.com will yield a variety of titles available on topics like pilgrimages, retreats, missionary travel, and faith heritage destinations.
- Subscribe to Google news alerts such as “religious travel,” “Faith-based travel,” “faith-based tourism,” “Holy Land,” and a “pilgrimage” among others.
- Attend tradeshows, educational seminars and webinars featuring faith-based travel.
- Experience faith-focused tours by others for firsthand knowledge about differences among traditional group tours.
